The problem
The DMS knows the deal. The CRM knows the customer. The F&I menu knows penetration. Fixed ops lives in its own reports, and accounting closes off exports pulled after everyone else is done. None of them agree on what happened at store 7 last Tuesday.
So your controllers become translators. Comp gets calculated from a report somebody exported. Floorplan interest shows up a month after the decision that caused it. One question from the dealer principal turns into three days of pulling, pasting and reconciling.
Then you buy a store, and now you may run two DMS platforms, two charts of accounts and two definitions of gross. Or you migrate. Asbury's third quarter shows what that costs a group: $6 million after tax in Tekion implementation expenses, plus another $1 million to keep CDK running alongside it. (Asbury Q3 2026 earnings release, Oct. 27, 2026.)
AI was supposed to help. In Cox Automotive's May 2026 dealer survey, 82% of dealers use AI, and only 22% of those users have seen it drive sales growth. Accuracy is tied for the top barrier. A chatbot can't be accurate about numbers it has never seen.
One question, answered from your own records
Illustration with sample figures
The CFO asks: Why is store 7's profit down this month?
The answer: Store 7 operating profit is down $83,000 against September. Three drivers:
- 1.Used front gross, down $41,000. 18 retail deals were units past 60 days, sold under cost.Source: DMS deal recap and used inventory aging, Oct 1 to 28.
- 2.F&I per retail unit, $1,920 to $1,610. Down $31,000 across 100 retail units, starting the week a finance manager left.Source: DMS F&I by manager, product penetration report.
- 3.Floorplan interest, up $11,000. 23 more new units on the ground than last month.Source: floorplan statement, GL floorplan interest account.
Fixed ops is on plan. The decision: move the 14 used units still past 60 days this week, and cover the F&I desk before month-end.
Every line links to the record behind it. Your controller can check it in a minute, and the dealer principal gets an answer the same morning.
How it works
Discover. We sit with your CFO, controllers and store GMs and find where time, money and decisions leak: the reports rebuilt every month and the questions that take a week to answer.
Map. We connect DMS, CRM, F&I, fixed ops, OEM and accounting data into one living map of your group: every store, every system, and the rules nobody wrote down, like how store 3 books a we-owe.
Build. We build the capability on that map. Answers come from your own records, get validated against your GL, and refresh as often as your systems allow.
Deliver. It goes live inside your workflow, tested end to end against numbers your office already trusts. As you add rooftops, the map grows with you.
Why Adrian
Adrian Marin has 27 years in management, with a background in probability studies, financial analysis, and marketing and advertising. He worked his way from the sales floor to general manager. He has been the GM who had to explain gross to the dealer principal, and he knows what a deal recap hides.
Today he runs his own company on more than 100 AI routines he built and operates every day, under one rule: every number is checked against its source before anyone sees it. Your answers are held to the same standard.
What you get
Questions dealer group CFOs ask
Does it write back to my DMS?
No. We work read-only, with access you grant, scope and can revoke. Your DMS stays the system of record, and anything that would ever change a record goes through your controls and your sign-off.
Which DMS platforms do you connect to?
CDK Global, Reynolds and Reynolds, Tekion and Dealertrack are all integration targets, along with your CRM, F&I menu and accounting system. Where a vendor gates direct access, we start from the reports and exports your office already pulls, then move to approved integration paths. Running two DMS platforms after an acquisition is the case this is built for.
How do you handle our data?
Access is read-only and scoped by store and role, and every answer is logged with the record it came from.
How fast can we see something working?
The Discovery Sprint runs two to three weeks and ends with a fixed-price build plan for your first capability, with its delivery date in writing.
What does it cost?
It starts with a $6,250 Discovery Sprint, credited toward your first build. Builds are priced per capability, and you know the number before work starts.
How is this different from ChatGPT or our DMS vendor's tools?
A general chatbot can't see your data. A vendor's tool sees its own system. We connect all of them, and every answer cites the record it came from.
Do we have to replace anything?
No. You keep your DMS, your CRM and your people. We connect what you already run.
Not a dealer group? AI-Native Business Solutions for every other business
Bring the question your office can't answer by Friday.
In 30 minutes we'll show you which of your systems hold the answer and what it takes to connect them.
Book a 30-minute callCDK Global, Reynolds and Reynolds, Tekion and Dealertrack are trademarks of their owners. No affiliation implied.