What we've measured for local owners.
Results from local owners we've worked with in Huntsville and Temecula. No names, because none of them has asked to be in an ad. Every number has a date, and we show you how we got it.
One Huntsville owner, two businesses.
A performance shop and a jeweler. Both owned by the same person.
Asked who's the best performance shop in Huntsville, ChatGPT named this shop first. Same for car tuning, and same for the most trusted shop in Madison or Huntsville. It named the shop in 5 of the 6 answers we could read in full.
We asked 8 buyer questions on ChatGPT and on Google's AI. The shop came up in 13 of the 16 answers.
Website clicks went from 136 to 167.
Direction requests went from 102 to 122.
Nine listings across one company's directory sites had the shop down as the wrong kind of business. One email in mid-July. Eight of the nine were gone within a week, and they were still gone two months later.
Profile interactions went from 46 to 84.
Direction requests went from 40 to 68.
An $8,000 card-processor hold was released after we corrected the business address sitewide to match the Google listing.
A Temecula transmission shop.
From the map to the blog.
On September 2 and September 14 the shop was not in the top three Google map results for "transmission repair temecula ca" or "transmission shop near me temecula". On September 28 it was #2 and #3.
One article page went from 32 clicks to 88 in four months, and from an average Google position of 13.7 to 6.7.
The shop's check-engine page moved from page two of Google to page one after we rewrote it in June.
Site clicks per day went from 5.6 to 7.8, and the click rate went from 0.26% to 0.47%.
The shop's blog had no new post from May 15 to July 31. We found the setting blocking every publish and switched it off, and seven articles went up between July 31 and September 11.
In an owner's own words.
Reported by the owner in a public Google review.
The owner wrote that the score went from 37 to 91, and that they gained about 15 customers a month.
Every number here is a dated reading.
Google re-sorts the map every day and the AI tools keep re-reading the web, so a position held in September has to be kept in October. That is the work.
What ChatGPT said about 48 franchised dealers
Asking ChatGPT for the best dealer in town is like asking the lot porter who sells the most cars. You get a confident answer. Ask him again tomorrow and you may get a different one.
In September we asked ChatGPT, signed out, the questions a buyer types about 48 franchised stores in California, New York and Virginia. Each question was asked twice, a day apart. That's 502 complete answers.
When the buyer hadn't picked a store yet, ChatGPT named the store in 84 of 168 answers. A coin flip. 18 of the 48 stores came up in none of their open answers.
Ask the same question the next day and the store flipped in or out of the answer 1 time in 6. The first store on the map changed 6 times in 10.
The 19 domestic-brand stores came up in 2 of every 3 open answers. The 11 luxury stores came up in about 1 of 4.
ChatGPT quoted CarEdge in 146 of the 168 open answers and DealerRater in 101. Those are outside records about the store, and that is where the answer gets decided.
That's the part we fix. We find the records ChatGPT reads about your store, correct them, and ask the same questions again, so you see the answer change with a date on both sides.
First pass: 48 stores, one engine, two days.
Does your store come up before the buyer names a brand? Request your market's index and see your town's answer.How we measure.
Search positions come from signed-out searches. Each AI measurement states its engine and run date. Google numbers come from the owner's Google Business Profile and Search Console.